Privacy Policy

Information We Collect

Information You Provide

We may collect personal information that you provide directly to us, including:

• Name, email address, phone number, shipping address, and billing address;
• Order details, including products purchased, transaction history, and order status;
• Account credentials and account preferences;
• Customer-support messages, return requests, warranty claims, reviews, and other communications;
• Email marketing preferences and subscription choices; and
• Photos or videos submitted in connection with a return, warranty, damaged-item, or customer-support request.

Payment Information

Payments are processed by SHOPLINE Payments or PayPal, depending on the payment method selected at checkout.

We do not store your full payment-card number or PayPal login credentials. SHOPLINE Payments and PayPal process payment information in accordance with their respective privacy policies and terms.

Information Collected Automatically

When you use the Site, we and our service providers may automatically collect:

• IP address;
• Browser type, device type, operating system, and device identifiers;
• Pages viewed, links clicked, referring URLs, approximate location derived from IP address, and interactions with the Site;
• Cookie, pixel, tag, and similar technology identifiers; and
• Information about your use of our emails, such as opens and clicks.

How We Use Personal Information

Order Fulfillment and Customer Service

We use personal information to:

• Process, fulfill, and deliver orders;
• Process payments and help prevent fraudulent transactions;
• Provide customer service, returns, refunds, exchanges, and warranty support;
• Create and manage customer accounts; and
• Send order confirmations, delivery updates, account notices, and other service-related communications.

Site Improvement and Security

We may use personal information to:

• Operate, maintain, and improve the Site, products, and customer experience;
• Understand Site traffic, performance, and visitor interactions;
• Detect, investigate, and prevent fraud, security incidents, misuse, and unlawful activity; and
• Comply with legal obligations and enforce our terms and policies.

Marketing Communications

If you subscribe to marketing emails or otherwise provide consent where required, we may send product news, educational content, promotions, and offers.

You may unsubscribe at any time by clicking the unsubscribe link in a marketing email. You may also use the customer-support contact details at the end of this Policy.

Opting out of marketing emails will not prevent us from sending non-promotional messages about orders, accounts, returns, warranties, security, or other service-related matters.

Cookies, Analytics, and Advertising

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate, secure, analyze, and improve the Site.

You can manage some cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is no consistent industry standard for responding to these signals, we do not respond to all Do Not Track signals. You may manage certain cookies and similar technologies through your browser settings and, where available, through our cookie-consent tools.

Analytics and Advertising Services

Where enabled on the Site, we may use the following services:

• Shopline for e-commerce functionality and order management;
• Google Analytics to understand Site traffic and visitor interactions;
• Google Ads to measure advertising performance and deliver or measure relevant advertising;
• Meta Pixel to measure advertising performance and support relevant advertising on Meta platforms;
• Hotjar to understand how visitors use and interact with the Site;
• Email marketing providers to manage subscriptions and campaigns; and
• SHOPLINE Payments and PayPal to process payments.

These providers may collect or receive device, browser, cookie, usage, and event information when you visit the Site.

How We Share Personal Information

Service Providers

We may share personal information with trusted service providers that help us operate our business, including e-commerce platform providers, payment processors, hosting providers, shipping partners, analytics providers, advertising partners, email marketing providers, and customer-support providers.

We share information with these providers only as necessary to operate our business, provide services, or comply with applicable law.

Legal and Business Disclosures

We may also disclose personal information:

• To comply with applicable law, legal process, or a valid government request;
• To protect the rights, safety, property, and security of Lightenwells, our customers, or others; or
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Your Privacy Choices and Rights

General Privacy Requests

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information. You may also have the right to object to or limit certain processing activities.

To submit a privacy request, use the contact details at the end of this Policy with the subject line “Privacy Request.” We may need to verify your identity before processing your request.

We will not discriminate against you for exercising applicable privacy rights.

Marketing Choices

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by using the customer-support contact details at the end of this Policy.

California Privacy Choices

We do not sell personal information for monetary compensation.

However, the use of certain advertising technologies, such as Google Ads or Meta Pixel, may be considered “sharing” of online identifiers and browsing activity for cross-context behavioral advertising under applicable California privacy laws.

Where applicable, you may request to opt out by using the contact details at the end of this Policy with the subject line “Do Not Sell or Share My Personal Information.”

Canada Privacy Rights

If you are located in Canada, you may request access to or correction of personal information we hold about you, subject to applicable law. You may also withdraw consent to certain non-essential uses of your personal information.

To make a request or raise a privacy concern, use the contact details at the end of this Policy.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, including order fulfillment, customer support, returns, warranties, tax and accounting obligations, dispute resolution, fraud prevention, and legal compliance.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Processing

Lightenwells currently sells and ships products to customers at supported addresses in the United States. Our service providers may process or store personal information outside your state, province, or country of residence.

We take reasonable steps to use service providers that apply appropriate safeguards to personal information.

Children’s Privacy

The Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided us with personal information, please use the customer-support contact details at the end of this Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the Effective Date above.